Marketing Recycled Tyre Products to Emerging Markets – All You Need to Know

If you want to give your business a favour, you have to market it well. This would be a great favour for your business. Owning a business requires you to strive to get your items into the market, and you need clients to buy them to boost your sales rate.

The most effective strategy to draw customers to your company is marketing. Tyre recycling is a growing business; you will find its demand in the future as well. 

Now, what you need to do is to learn about marketing recycled tyre products to emerging markets. For this purpose, you must visit the market and check out all the procedures. You will get to know about all the pain points; then you can quickly market your product. 

Let’s dive into it to know more!

Marketing Recycled Tyre Products to Emerging Markets

Tire Recycling Market Report Scope:

Report Attributes	Details
Market Size in 2023	USD 6.00 Billion
Market Size by 2032	USD 8.21 Billion
CAGR	CAGR of 3.55% from 2024 to 2032
Base Year	2023
Forecast Period	2024-2032
Historical Data	2020-2022
Report Scope & Coverage	Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments	• By Product • By Application
Key Drivers	• Rising Demand for recycled rubber and tire-derived products drives market growth.

Tire Recycling Market Segmental Overview

Source

The market for recycled tires is divided into segments according to product, application, process, and geography. By process, the market is divided into three segments:

• Refurbishment
• Shredding
• Pyrolysis

Additionally, the refurbishing component is divided into reconditioning and retreading. 

Also, Read 9 Innovative Uses for Recycled Tyres in Construction

By Process

Source

You will notice three segments in the recycling industry: refurbishment, shredding, and pyrolysis. In detail, refurbishment is further divided into two categories, reconditioning and retreading. Regarding revenue, the refurbishing category led the tire recycling market share in 2022. 

The tire casing lasts a long time. But they come in contact with the road daily they need treatment that they can serve better. Refurbishing minimizes waste production and lowers the need for new tire manufacturing. 

By Product

Market studies show that rubber comprises 38% of the market. The tire industries use it in manufacturing, sports, building and construction, and automotive, and it is responsible for this feature. 

They are highly used in building construction because this is considered a great ingredient there. You can easily afford it; it is also known for resistance to surface damage.

Learn 3 Ways of Creating a Circular Economy with Tyre Recycling

By Application

Source

With 42% of the market in 2023, Building & Construction had the largest share. It is a fact that tyre recycling has become the most frequent industry in the market. You can use it in the rubberized asphalt, roofing materials, and other tasks.

The government is working to protect the environment from damage; this process helps them by decreasing harmful materials. This way, there is an excellent chance of increasing demand. Rubberized asphalt is a widespread technique in pavement and road construction, and it also improves road durability, lowers maintenance costs, and increases pedestrian skid resistance.

Marketing Strategies

Target Audience

You must maintain your focus on the type of audience you require. You must focus on the companies, energy producers, and government promoting sustainability. This will build a strong base for our company. 

Also, an effective trick is to engage with small-scale manufacturers who utilize this for their business. You must use marketing strategies to engage them and convince them to buy your services.

Value Proposition

Source

What does increase the sales rate of any business? You might think it. None other than the value of the products compels the audience to purchase them. 

Another way you can increase your customers is to highlight the benefits of your product. This way, you will present what is best for your service. You can show the best sample as a promo. 

Also, Read How to Partner with Automotive Companies for Tyre Recycling

Localization

You should adapt marketing campaigns to local regulations and cultural preferences. This is the best way to win the hearts of your customers. When you do so, this increases the value of your business. 

You must collaborate with local governments on awareness programs about the benefits of recycling tyres.

Partnerships

Source

Good partners are the stairs to success; you must partner with the firms to increase your business. They will help you integrate recycled tyre materials into infrastructure projects.

You must work with energy companies to promote TDF as a cleaner fuel alternative.

Challenges

Obviously, this business is vast, so not everything will be easy for you to handle; you may face some challenges in it. These challenges can be:

• Insufficient infrastructure for collection and recycling services.
• High startup costs for the construction of recycling facilities.
• Limitations in technology for treating specific tire types

Also, Read Latest Trends in Sustainable Tyre Recycling Technologies

Conclusion

The Strategies for marketing recycled tyre products to emerging markets are what you need to grow your tire recycling business. This is the best thing you can do to get clients, and digital marketing leads the industry to peak success. If you need help marketing your business, visit us for more information. 

FAQs

How do you market recycled products?

Marketing options for recycling include:

• Online marketing via a dedicated website or search engine ads
• Social media promotion is the best way to get customers and build a following of regular customers and potential leads.
• Mailshots by post or email.

What can be done with recycled tires?

Tire Recycling and Market Development

• Polymer treatment.
• Crumb rubber production.
• Retreading.
• Shredding.
• Rubber asphalt.
• Playground equipment.
• Crash barriers.
• Erosion control.
• Floor and track surfacing.
• Oil spill recovery.
• Roofing.
• Other environmentally safe applications.

How do you promote recycling?

• Add Commercial Recycling Bins to Public Areas.
• Educate Your Community About Recycling and its Benefits.
• Work With Your Local Government.
• Set Recycling Goals.
• Create a Recycling Team.

Which recycling is most profitable?

The Top 7 Money-Making Recyclable Materials

• Metals. 
• Food Packaging. 
• Cans. 
• Plastic Bottles. 
• Clothes. 
• Mobile Phones. 
• Car Batteries.

How to raise awareness of recycling?

Some of the most critical resources:

• Find different recycling containers. 
• Make toys out of waste. 
• Prizes for reusing recyclable objects. 
• Videogames about recycling. 
• Cartoons promoting recycling for children. 
• Stories for children about recycling.